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BBM Now Lets You Tune In to the People and Communities That Matter To You with BBM Channels

During the event this morning we heard about BBM channels, with the beta launch of BBM Channels, a new social engagement platform within BBM that will allow people to connect with the businesses, brands, celebrities and groups they are passionate about.

I have had several people ask me via Twitter what BBM Channels is like, and I would explain it kinda like a Facebook Fan page for a Company, Group or Product that you can follow. It is a little more than that overall, but that’s a pretty good concept I believe. The below press release does give some additional details.

BBM Channels features:
— Create a channel – Create, edit and publish in an instant, and there are
no limits to the number of followers you can have in your channel.
Securely manage your channel from either a BlackBerry smartphone or the
web.
— Discover channels – BBM Channels includes a carousel that lets you
discover new channels. You can share channel invites within a BBM chat,
and people can be added or invited using the channel’s PIN or QR code.
— View – View profiles for each BBM Channel you choose to follow.
— Subscribe – Subscribing to a channel allows the channel owner to send
you timely and relevant updates, giving the subscriber instant access to
your news, deals, events or whatever you want to communicate.
Subscribers can choose to receive notifications when new posts are
available.
— Participate – Participate and engage in conversations with your favorite
people or communities by “Commenting” and “Liking” posts from channels
you subscribe to. Channel owners have the option to directly chat one-
on-one with a subscriber.
— Monitor engagement – Easily use built-in measuring tools to assess and
monitor follower engagement and interaction.

BBM Now Lets You Tune In to the People and Communities That Matter To You with BBM Channels
WATERLOO, ONTARIO–(Marketwired – May 14, 2013) – For the times when you want to share experiences beyond your friends or engage the communities you care about, BlackBerry(R) is taking its globally popular mobile social network, BlackBerry(R) Messenger (BBM(TM)), up a notch with new functionality called BBM Channels. BlackBerry (NASDAQ:BBRY)(TSX:BB) today announced the beta launch of BBM Channels, a new social engagement platform within BBM that will allow people to connect with the businesses, brands, celebrities and groups they are passionate about.

“BBM is the best way to stay connected, and with today’s announcement, we’re again expanding the capabilities of the service to provide a deeper real-time engagement experience for people to connect with brands, business, and communities that matter most to them,” said Andrew Bocking, Executive Vice President of Software Product Management and Ecosystem at BlackBerry. “With over 60 million highly engaged customers using BBM, content creators have a great opportunity to build deeper relationships, enhance their brands, and connect in new ways.”

BBM Channels allows individuals and groups to create a dedicated channel and share information and updates with the immediacy that BBM offers. BBM customers around the world will be able to connect and share information, broadcast about themselves to their channel, or join their favorite communities and share their experiences of the channel with their BBM contacts.

Starting today, BBM customers can connect and share the MERCEDES AMG PETRONAS Formula One Team on their BBM Channels. BlackBerry is working with leading global brands around the world to help them build and promote exciting new BBM Channel offerings.

BBM Channels features:
— Create a channel – Create, edit and publish in an instant, and there are
no limits to the number of followers you can have in your channel.
Securely manage your channel from either a BlackBerry smartphone or the
web.
— Discover channels – BBM Channels includes a carousel that lets you
discover new channels. You can share channel invites within a BBM chat,
and people can be added or invited using the channel’s PIN or QR code.
— View – View profiles for each BBM Channel you choose to follow.
— Subscribe – Subscribing to a channel allows the channel owner to send
you timely and relevant updates, giving the subscriber instant access to
your news, deals, events or whatever you want to communicate.
Subscribers can choose to receive notifications when new posts are
available.
— Participate – Participate and engage in conversations with your favorite
people or communities by “Commenting” and “Liking” posts from channels
you subscribe to. Channel owners have the option to directly chat one-
on-one with a subscriber.
— Monitor engagement – Easily use built-in measuring tools to assess and
monitor follower engagement and interaction.

Today, BlackBerry also announced plans to bring BBM to iOS(R) and Android(TM) users this summer. BlackBerry expects that iOS and Android users will also be able to experience BBM Channels later this year, subject to approval by the Apple App Store and Google Play.

BBM with BBM Channels is now available in beta for BlackBerry(R) 10 smartphones, as well as BlackBerry smartphones running BlackBerry(R) 5 OS through 7.1. For BlackBerry OS customers(i), BBM Channels is part of the new BBM version 8, which also offers enhanced navigation tools, with tabbed viewing for quick and easy access to contacts, chats, groups, recent updates and BBM Channels. Furthermore, it allows the option to share your enhanced profile information with BBM contacts or within invitations. The beta releases can be downloaded for free on BlackBerry Beta Zone(ii). Customers can sign up to BlackBerry Beta Zone for free at at www.BlackBerry.com/betazone.

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