IDC released their Q1 Mobile Phone Tracker report, and for the first time RIM/BlackBerry is listed as one of the top 5 mobile handset makers in the world and this report covers the entire mobile phone market, not just the smartphone market.
From the Report:
Research In Motion makes its first appearance among the top five vendors worldwide, with total shipments surpassing those of Motorola by nearly 2 million units. Research In Motion is the only vendor in the top 5 with a singular focus on smartphones, and as a result, the company enjoys the highest average selling prices within that group. Key to its success in the first quarter was the popularity of its BlackBerry Curve 8520 and BlackBerry Bold 9700 across multiple markets as well as its global prepaid offerings. Strong consumer adoption, particularly among text-crazy teens, has also fuelled demand for BlackBerry devices.
The IDC news comes as RIM is wrapping up WES 2010 in Orlando. Below are some highlights from the week:
* RIM announced two new smartphones, the BlackBerry Bold 9650 and the BlackBerry Pearl 3G. Pearl 3g Press Release Bold 9650 Press Release
* RIM provided a sneak peek to BlackBerry 6, a new OS which will debut next quarter. Press Release.
* RIM announced BlackBerry Mobile Voice System 5 with voice over Wi-Fi calling.
* White BlackBerry Bold 9700 will be available in White soon in North America.
* RIM provided an update on BlackBerry App World, explaining that over 20 million customers have already downloaded BlackBerry App World and nearly 1 million apps are being downloaded per day on average
* Over 50,000 copies of BlackBerry Enterprise Server Express have been downloaded since its launch in March
* BlackBerry Messenger (BBM) is growing strong with a 500% increase in usage last year and over 20 million users currently
* Millward Brown published its annual brand study on Wednesday and BlackBerry was listed as the 14th most valuable brand in the world (and the 6th most valuable tech brand)
* According to a recent GSM Exchange report (regarding mobile handset sales during the first half of April), the BlackBerry Bold 9700 was the #1 selling mobile handset in Europe and BlackBerry Curve 8520 was #2. According to the report, the #3 – #8 ranked phones were Nokia 5800, LG KP500, Samsung GT-S5230, Nokia 5230, Apple iPhone 3G 16GB and Nokia 6700 Classic respectively
Other BlackBerry facts:
* Over 90 million BlackBerry smartphones sold
* 10.5 million BlackBerry smartphones sold in the last quarter alone
* 11.2 – 11.8 million BlackBerry smartphones expected in the current quarter
* Approx. 550 carriers and distribution partners in 170+ countries
* Over 250,000 registered app developers
* Over 250,000 BlackBerry Enterprise Servers
* Over 14,000 RIM employees focused on BlackBerry
* BlackBerry is #1 smartphone in USA
* BlackBerry is #2 smartphone worldwide
See the full IDC report (press release) HERE!