RIM media relations let us know that the BlackBerry Analytics Service is now available to developers worldwide as a beta program. Developers can download the BlackBerry Analytics SDK at www.blackberry.com/developers/analyticsservice and start integrating the service into their Java-based BlackBerry smartphone applications.
The Service consists of the SDK, developer documents and a web-based reporting interface that allows developers to log in and quickly and easily see the data they are collecting around their applications.
The BlackBerry Analytics Service is powered by Webtrends and allows BlackBerry developers to simply integrate tracking into their applications with just a few lines of code and capture detailed, anonymous information about how their applications are being used.
Analytics insights include:
- Overview metrics showing active users, new users, frequency of use, engagement in duration and depth of use, number of screens viewed, and conversions
- Detail in usage of screens, content, media, features, products, in-app search, and in-app ads
- User information including country and language, device characteristics, carrier, connection type and errors