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A contact let us know that the Application Developers Alliance, a newly formed professional services organization for app developers, announced a partnership with to sponsor the 2012 Music Start Up Academy educational series.  The series is designed to help developers clear the barriers to entry into the music industry and the Alliance will offer its members a 20 percent discount off event tickets throughout the year.  The full release can be found below.

As you may have seen firsthand or heard during CES, applications will be a major theme in many consumer industries during 2012 even outside of the breakthrough they have made in the smartphone and tablet world.  All types of devices, from next-generation televisions to refrigerators to “ultrabooks,” were on-hand at CES demonstrating how the useful, everyday software can make people’s lives easier.

The Application Developer’s Developer Alliance aims to brings all types of developers together serving one common audience –the developers themselves.  The discount with the 2012 Music Start Up Academy is the first announced partnership and first of many free benefits member developers will receive in 2012.  To register, developers need to simply visit the web site and sign up for free.

For Full Press Release

Application Developers Alliance Invites Members to Attend Music Start Up Academy

The Alliance Offers Members Discounted Fee for Music Industry Educational Series Aimed at Developers Breaking into Music App Market

San Francisco, CA (January 18, 2012) – The Application Developers Alliance has partnered with to sponsor the 2012 Music Start Up Academy educational series. The Music Start Up Academy is designed to help developers, entrepreneurs and industry stakeholders clear the barriers to entry into the music industry. The Alliance, a newly formed professional services organization for app developers, will offer its members a 20 percent discount off event tickets throughout the year.

“For many application developers, industry-specific and technically rich educational initiatives like the Start Up Academy are a key to success. Our members include innovators and creators at every stage of professional development and educational programs like the Music Start Up Academy can be the difference between a good idea and a great product and business,” said Application Developers Alliance President Jon Potter, who encouraged Alliance members in the Bay Area to take advantage of the 20 percent discount on tickets.

The first Music Start Up Academy event will be held on February 14, in San Francisco, California at the Rdio Headquarters in the Hamm Building’s Penthouse Suite from 1 to 5:30 p.m. PT. The discussion will be led by a number of music and technology industry leaders to be announced in the coming days, and will include technical and business challenges facing music startups.

“We welcome the Application Developers Alliance as a partner in the Music Start Up Academy,” said Bill Wilson, vice president of digital strategy and business development for NARM/ “The future of the music business is built upon technology innovation, but there are very few opportunities to provide the fundamentals of the industry for these entrepreneurs. By pooling the efforts of our two organizations, we will deliver industry-specific, technical, business, and platform-specific advice to all of our attendees. By bringing developers and entrepreneurs together in this forum, music-focused startups can get to market quickly and achieve success.”

The three sessions to be presented in San Francisco will be:

  • Label and Publishing Basics for Entrepreneurs
    A deeper dive into the economics of the music industry, including performance rights and understanding the various rights for master recordings and songwriting.
  • Music Industry Content Acquisition and Business Development
    What are the “dos and don’ts” in licensing vast libraries of major content? Learn the third rails and how to manage navigating around the barriers to entry.
  • Getting Under the Hood: Music Operations for CTOs and Developers
    This course will discuss industry XML standards for content delivery, royalty reporting, metadata, best practices, and troubleshooting.

Pre-registration for the event is $79, onsite registration is $99. For more information or to register for the event, visit

About Application Developers Alliance

The Application Developers Alliance is a professional services organization dedicated to meeting the unique needs of application developers as entrepreneurs, innovators and creators. The Alliance supports developers of every type, across all languages and platforms and works to make building, testing and shipping great apps easier for all developers.  Alliance members include application developers, software entrepreneurs and leaders, and beneficiaries of application innovation. Visit us at

About (DMO) is the home for the digital initiatives of NARM, the National Association of Recording Merchandisers, the trade association for the business of music. NARM provides the central platform for the discussion of industry‐wide concerns and spearheading the implementation of initiatives to advance the business. While primarily focused on physical formats for much of its history, NARM has expanded its mission in the past ten years to include all facets of music commerce. This includes physical, digital, and mobile commerce partners as well as gaming, applications, and other emerging revenue models. DMO is governed under the by‐laws of NARM, by NARM President Jim Donio, the NARM Board Of Directors, and directly by Co‐chairs Christina Calio (Microsoft Entrainment), David Levin (Sony Music Entertainment) and Bill Wilson, NARM VP of Digital Strategy & Business Development. Topics and actions for each individual work groups are determined by the individual work group leaders.

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